A Client's Tale: More Than a Headshot: How Branding Photos Told Amanda's Story

A St. Albans realtor discovers what it really means to show up authentically for her clients.

When Amanda, a realtor based in St. Albans, VT, decided it was time to invest in professional photography, she wasn't sure what to expect. Like many women in business, she'd considered a simple headshot — something clean, professional, done. What she ended up with was something far more powerful.

Amanda found her way to a branding session through a co-worker who had already experienced the process firsthand. From the very first exploration call, something felt different. "I felt really comfortable," she recalls. The conversation wasn't just about logistics — it was about her business, her values, and what sets her apart in a competitive market.

The experience went well beyond the shoot itself. Amanda's session included a strategy meeting with messaging expert Julia Atherton, who helped her think through how to convey trust — the cornerstone of any great realtor-client relationship. With that foundation in place, they mapped out color palettes, locations, and a vision for images that would actually reflect who she is. Detailed checklists meant Amanda arrived on shoot day feeling prepared and confident.

One of the most memorable moments? Being encouraged to bring her friends along — recruited to act as buyers in the photos. It felt a little bold at first, but it was exactly the right call. The resulting images were warm, real, and full of life.

"Branding photos tell a story. These photos showed my clients who I am."

— Amanda, Realtor · St. Albans, VT

Amanda put those images to work immediately — across social media, her website, and email campaigns, for months. The photos weren't just pretty; they were working assets that communicated her personality and professionalism before she ever said a word.

Her takeaway is one worth sitting with: "If you are just paying for headshots, you are missing out." A headshot tells people you exist. Branding photography tells them why they should choose you.

If you're a woman-owned business ready to show up fully — on your website, in your marketing, and in the minds of your ideal clients — this is your sign.

Ready to tell your story through imagery that actually sounds like you? Let's talk about your branding session.

Curious about working together? Learn more.